Stuntdubl has had a couple good posts on his blog lately, I’ve been meaning to write about them for a few days now, but just didn’t have the time.

One of them: Why I Try to Spend Less Time Analyzing Algorithm Updates - brings up some good points about how best to spend your time. As well as some great ideas about what Google may start doing soon or already be doing.

I try not to spend too much time on update threads. I try to just skim through them quickly, as most of what is posted is either off topic or just complaining (and yes I’ve been guilty of doing that too) - and not really information you can use to better understand what Google is trying to do. However, there are a few good points made in those threads, so I don’t think they are completely useless. You just have to remember to scan quickly through them, focus on the good stuff and ignore the rest. I’m not going to repeat the whole list that Stuntdubl gives in this post of things to look out for - but if you have a web site - you’d be foolish not to read it and take some notes!

His post Natural SEO Logic - Simple Standalone Variable Guidelines is also a good one to spend some time reading. He goes through several characteristic of sites and makes some estimates of what might look natural to search engines. These types of guidelines seem more important as time goes by, as doing something wrong might hurt you more than you can be helped by doing the right things. Or so it seems to me anyway.

Stuntdubl is a nice guy too, I met him last year at LV and he is good at what he does - so read what he has to say - or else! (Or else what? I don’t know, I felt like saying it!)